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Ad Sizes and Digital File Guidelines

PRINT 

 All sizes are given width by height.
Safety margin: Keep all live matter at least .25" from head & foot and 3/8" from outer trim.

Any ads that are smaller than the specified dimensions will be bordered with a 1pt rule. There can be no "floating ads" on the page nor continuous white space. All ads must be contained, either with color stretching to the edges or a rule line around them. This does not apply to full bleed/ full page ads.

DIGITAL FILE SUBMISSION METHODS:

Files can be uploaded to:  http://www.northbaybiz.com/UploadAds.php.
or submitted on DVD, CD, or by email (if less than 10M)

Street address: 3565 Airway Drive,
Santa Rosa, CA 95403

email: graphics@northbaybiz.com - Please also send a confirmation email to your sales representative.
 

GENERAL INFORMATION:

Magazine Trim Size: 8.375" x 10.875"
Line screen: 150 lpi
Dot Gain: 20%
Color Profiles: CMYK
US Web Coated (SWOP) v.2
Recommended Rich Black formula for fills: 60C/30M/30Y/100K (Do NOT use this build for the body text of your job.)
Required bleed (includingPDFs): 1/4 "
Printing DPI: 300dpi

FILE FORMATS:

Only these file formats will be accepted:
Press Ready PDF, TIFF or EPS (See section below for PDF requirements.)
 Files created in Corel Draw, even when converted to EPS or PDF, cannot be guaranteed to print well by our printer. We strongly recommend you do not use this software to create your files.
 Files must be at least 300dpi.
 All files must be Mac compatible.
 Fonts: Any fonts that are not rasterized, changed to outlines or embedded must be submitted with your ad files. These must be Mac PostScript fonts with both screen and print files included. PC and True Type fonts are not acceptable.

COLOR:

All elements within files must be in CMYK. Any files submitted in RGB, or with RGB elements, will be automatically converted to CMYK and color shifts may occur.
 Color Profiles: CMYK
US Web Coated (SWOP) v.2
Type: All black type should be in one color black, not four color black. We cannot guarantee the crispness of 4-color black type.
Recommended Rich Black formula for fill: 60C/40M/30Y/100K
Gradients: Gradients should be created using CMYK colors only. If created in RGB, banding can occur.
Gradients should also contain at least 2% of a color; gradients going from white or "none" have variable results when printed in CMYK
Duotones: Duotones should be created using CMYK colors to avoid color shifts.

CROP MARKS:

Please do not include crop marks on PDF's. If you need to show for placement, please include a second jpeg file showing placement.

 

PDFS

PDF SETTINGS BY PLATFORM
ALL PDF files MUST be distilled using the settings based on the platform you are using, or the results of the final print can not be guaranteed.
TO ENSURE THE BEST RESULTS AND GUARANTEE YOUR OUTCOME PLEASE FOLLOW THE PDF INSTRUCTIONS/GUIDELINES OF OUR PRINTER:
         All settings can be found here: PDF Settings

ALL PDF files MUST be distilled using these settings, or the results of the final print can not be guaranteed PDFS

 

Web

     Sizes    

Web File formats accepted are:GIF, JPG and SWF (20KB maximum size)

  FILE UPLOAD

 

Please also send a confirmation email to your sales representative.

 

 







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