Business Smart
Author: Shawn R. Jackson
Mar, 2010 Issue
Brent Far, now known as “slippery hands,” has become frustrated with his career for all the obvious reasons. Although he’s had some great years, he needs to find something else to do. As you may recall in January, he had some problems being able to get things into the hands of teammates. Since he’s made most of his money with his hands, and he used to be nimble on his feet, he feels the best way to make money in a new career is to use his hands in new ways, and learn to travel better…and he needs a coach like you to help him with his new career.
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Author: Shawn R. Jackson
Feb, 2010 Issue
Cher owns a beauty shop and wants to add a new line of hair care products. The product, called Pretty Hair, will cost her about $1 per bottle. One of the reasons she’s paying only $1 per bottle is that, although the bottle is more than 5 inches long, the quantity of shampoo is much less than the other products of similar size. The way she achieves this perceived value is a clever use of a false bottom in the container. She doesn’t want to deceive anybody, so she clearly states the fluid ounces on the side of the bottle….and relies on people’s perception of value.
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Author: Shawn R. Jackson
Jan, 2010 Issue
Donny and Marie, now “world class dancers,” decide they want to open a new business in Guerneville, in which they provide the benefits of hypnosis to couples with marriage problems. They always work together, just like “dancing with the stars,” as co-therapists in the same session with the couple at the same time. They charge $60.00 an hour and the standard visit is one hour.
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Author: Shawn R. Jackson
Nov, 2009 Issue
Can you help Cher with her Sale?
Cher owns a beauty shop and now wants to add a new line of hair care products. The product called “pretty hair” will cost her about $1.00 a bottle. One of the reasons she is paying only $1.00 a bottle is that although the bottle is over five inches high, the quantity of the shampoo is much less than the other products of similar size.
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