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2012 Best Office Services: Trope Group

Author: Juliet Porton
May, 2012 Issue


The way in which people are conducting business is changing, and often their office spaces need to adapt with them. As more of the workforce becomes mobile and collaboration becomes the name of the game, companies can find themselves unsure how to transform workspaces on their own. Finding solutions that are flexible, functional and affordable is where Trope Group of Santa Rosa comes in.

Now celebrating its 10th anniversary, Trope Group has been singled out two years in a row for providing a full range of workplace business solutions to clients in Sonoma, Napa, Marin, Lake, Solano and Mendocino counties. Co-owners Christina Pratt and Charlie Nicholls believe that what sets them apart is their commitment to building lasting relationships with each customer. Rather that offer cookie-cutter solutions just to make a quick sale, Trope Group takes the time to consult with each client to learn about the changes and potential challenges they’re facing. “We want to understand what’s going on in their business and in their industry as a whole, so we can create a space that supports their current and future needs,” says Nicholls.

To help clients create “workspaces that work,” Trope Group offers individualized space planning and furniture solutions that meet a variety of budgets. The company’s in-house warehouse staff and certified installers work closely with the sales and design team and provide immediate feedback from customers.

Trope Group is also the only certified Herman Miller dealer in the North Bay, a designation that involves extensive training, product knowledge and annual reviews to ensure the highest standards of customer satisfaction and continuous improvement are met. It’s important to Pratt and Nicholls that the products they represent, from Herman Miller and other manufacturers, are modular, flexible and environmentally responsible. “We educate clients about the importance of building flexibility into their spaces, so that, if in six months their head count or technology change, the products can change with them,” says Pratt.

The staff draws on its experiences within many local industries, such as wine and food, manufacturing, financial services, health care and higher education. Recent projects have included outfitting the new corporate headquarters for Enphase Energy in Petaluma, the Regenerative Medicine Research Center at the Buck Institute in Novato, as well as the campus at Treasury Wine Estates in Napa. They have been especially active in health care, and have completed projects at Frank Howard Hospital, David Grant Medical Center at Travis Air Force Base, St. Helena Hospital, Mendocino Coast Hospital, and Sonoma Valley Hospital. “Trope Group is investing in training for our team to support specification of furniture and architectural products for the health care industry. This year we’ll have more than six weeks of training in Michigan at Herman Miller Healthcare,” says Nicholls.

Pratt says research indicates the workplace is rapidly changing in response to technology, the mobility and multi-generational nature of the workforce and globalization of business.   These changes are causing organizations in the North bay to consider the importance of flexible, modern workspaces in attracting and retaining a highly educated, young workforce. “Many of the companies we are working with are encouraging new ways to collaborate in the office.  They're looking to spark the transfer of knowledge from baby boomers getting ready to retire to the next wave of creative minds.  We're designing comfortable spaces where people can gather to share ideas.  Some of these spaces have complex integrated technology while others are more casual, with the feel of a Starbucks.”

Pratt and Nicholls feel this award is an affirmation of the success they’ve built through the years. “When we think about our business, both who we are and who we want to be, this is it,” says Pratt. “We’re the best choice for business customers in the North Bay.”


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