Readers Speak Out
Author: Bruce W. Burtch
Jun, 2010 Issue
Cause marketing expert Bruce Burtch explains why nonprofits and for-profits should have a close business relationship.
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Author: Tom Rooney
Feb, 2010 Issue
You’re entering the no spin zone: SPG Solar president/CEO Tom Rooney takes umbrage with Bill O’Reilly’s uninformed gripes about the costs and logistical hassles of solar energy.
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Author: John Corcoran
Dec, 2009 Issue
CNN interrupted its sleepy, Thursday morning news coverage in mid-October to bring breaking news: A homemade balloon shaped like a UFO, which supposedly had a 6-year-old boy inside, had become untethered from its backyard moorings and was fast drifting away. For the next several hours, a nationwide audience watched in rapt attention as the perfectly made-for-TV incident was broadcast live. Of course, it turned out it was all a little too perfectly made for TV when the Larimer County Sheriff later determined the whole incident to be a hoax, allegedly concocted by the father for publicity.
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Author: David Brittsan
Nov, 2009 Issue
In the airline industry, like in any business, things happen— debates arise, investigations and discoveries occur, and improvements (hopefully) ensue. Consumers need to learn their options and rights during these periods, so they can participate in making sound choices in the future.
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