Greg Beale

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As a junior at CSU Chico, Greg Beale finally fell in love with something in school, the construction management program. Fast forward 20 years, and Beale is a leader in the industry in the North Bay, just as passionate about his projects as he was when he first started. His company, Thrive Construction Group, was officially licensed in 2008. The Beale Group, the parent company, was formed nearly 10 years later in 2017. His company’s latest ventures include Farm to Coast Collective, The Livery on Main and The Livery CoWork, which are all in the development phase and scheduled to open by the end of the year.

When he’s not at work, he is busy raising his two children (ages 4 and 9) with his wife, Caitlin, in Sebastopol. Married since 2010, they initially met as children while separately vacationing with their families in the Sierra Nevada Mountains during the summers. His hobbies include fly-fishing, driving race cars, and he takes every opportunity to vacation away from technology, which he finds “suffocating.” To be even more specific, a remote cabin destination near water is his dream vacation.

You get a chance to drive one lap of the Le Mans track in the car of your choice. What are you driving?

If the track is Le Mans, then I would go old school and drive an original Shelby GT40. I was fortunate enough to have a track day recently with the stunt driver that did the driving for Matt Damon’s character (Carroll Shelby) for the movie Ford v Ferrari. I was already obsessed with that era of racing, and GT40s in particular, but after hearing his stories, it solidified those feelings.

How did you spend your summers as a kid?

I spent my summers during high school working at the Santa Cruz Beach Boardwalk. I would surf all day, to the point of the skin falling off my nose daily, and then work evenings. Back then it was a dream job because it was a great way to meet girls, visiting from out of town. It was also exciting to regularly walking back to my car a mile from the boardwalk after 1 a.m. The local gangs were notorious in that area, and I was chased a few times. I did benefit from learning how to get into my 1969 Chevy Malibu, starting her up and driving off like it was the start of the 24 hours of Le Mans. I never won a trophy for that skill but did live to come back to work the next day.

How different are your children beyond their age gap?

It’s not just age, but their personalities could not be more different. Our youngest loves to play with dolls or stuffed animals and creates all types of imaginative games. Our oldest loves to build the house that the dolls or animals live in—she’s a creator that can work on a task for hours. Sometimes this leads to a clash when the little one wants to play and the big one wants to spend hours setting it up.

Why is taking a technology break part of your dream vacation?

It is the process of going back to basics that is most appealing. This includes minimalist amenities, but also little to no routine for the day. And no cell service or internet makes it even better. This setting is really the only place and time in my life that I truly appreciate doing next to nothing.

Who is the funniest person you know?

Oh my goodness, I am very fortunate to have many funny people in my life, but I think my kids both take the cake on that one. In completely different ways, they often say or do the funniest things. From dancing wildly to music in the living room to finding humor in almost anything, we are regularly entertained in our house, especially when it is time to brush teeth and get into bed.

What junk food is your vice?

Oh geez. I have a pretty notorious salt tooth. If I open a bag of corn chips…I finish a bag of corn chips.

Favorite Olympic sport to watch?

I know that the winter Olympics was just held, but I am going to have to say women’s gymnastics. What they are able to do with their strength, technique and art is awe-inspiring. I also appreciate the camaraderie and support that the competitors appear to have for one another. It is rare these days to see competitors cheer on and openly share respect for their competition. I can relate to that.

What absolutely bores you?

I am rarely bored. I have a saying, “I would rather be busy than bored.” Sometimes that comes back to bite me, since I often find myself busier than I would prefer, but I rarely find myself bored. Having a mind that defaults to ‘free association’ can make almost any situation entertaining.

If you had to describe yourself as an animal, what would it be?

This is an easy one, and I doubt anybody I know would disagree. I am 100% a Golden Retriever. I am constantly hungry, love to sleep and look for water to jump into everywhere I go. I am a pack animal and love being close to others. It is a natural trait for me to try and make everyone in the room feel comfortable and welcome.

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