What is originally from Germany, electric, has a 329 horsepower with over 90 different models to choose from, is one of the most popular, luxurious vehicles in both Europe and in the U.S., and has also been selected as one of the Top-Ten best-selling brands in Europe? It’s the Mercedes-Benz!
Someone who knows a thing or two about the beauty and design of this vehicle is Jerry Reid, president and general manager at Mercedes-Benz of Santa Rosa. In 2022, Smothers European-Volvo, which owns the Mercedes-Benz of Santa Rosa dealership, celebrated its 40th anniversary, while Mercedes-Benz of Santa Rosa celebrated its 30th. Another accolade that Mercedes-Benz of Santa Rosa is celebrating is having won NorthBay biz magazine’s reader-voted Best Luxury Car Dealership award this year. This dealership is no stranger to winning this coveted award, as they’ve been on a winning streak since 2011. Reid says one of the reasons why he believes Mercedes-Benz of Santa Rosa has won numerous times is because he and his colleagues do what’s fair for the customer, as well as for the company’s employees.
“I think from day to day, we just try to do what’s fair for the customer, we do what’s fair for the employee and we try to be fair to the dealership, and grow our business that way,” says Reid. “If there’s a problem or issue with a vehicle, we try to resolve it as quickly as possible and get the customer back on the road.” Reid adds that they appreciate the NorthBay biz honor and the dealership’s employees enjoy hearing about the recognition they receive for all of their hard work. Since the company’s employees wear their Mercedes-Benz of Santa Rosa work shirts while they’re in the grocery store, clients will often come up to them and say they bought their car there, or that they get their car serviced there, or simply tell them they’re great. These types of gestures say it all about what they try to do for their 118 employees and the community.
According to Reid, what makes Mercedes-Benz of Santa Rosa stand apart from its closest competitors is that it’s family owned and management tries to take care of its employees who then take care of the customers.
The Mercedes-Benz vehicle has gone through numerous changes over the years, but the one thing that remains is its popularity. Reid says he believes its popularity is due to how the company leads the industry in innovation. “I think they lead the industry in innovation and luxury, and [how] they plan on dealing with their new, electric-vehicle series, the EQS. They plan on taking that into the electrical vehicle field and moving forward with the future of electric vehicles,” says Reid. “They’re 100% in.”
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