The price is right: ending so called 'junk fees' | NorthBay biz
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The price is right: ending so called ‘junk fees’

Convenience fees, seat-selection charges, universal fund surcharges—all you wanted was an aisle seat in coach! It’s estimated that Californians pay about $28 million a year in hidden charges that businesses sneak onto bills hoping consumers won’t notice they’re being dinged an extra 3% here, 5% there.

Death by a thousand paper cuts? Try bankruptcy by a thousand junk fees.

With that in mind, North Bay state Sen. Bill Dodd (D-Napa) cosponsored a bill in the state legislature last month that would outlaw such hidden charges on consumer purchases.

Introduced in partnership with Attorney General Rob Bonta and Berkeley state Sen. Nancy Skinner, SB 478 would prohibit such deceptive practices as advertising a certain price and then adding on mandatory charges that are controlled by the business. Companies that fail to comply with the new rules could be subject to steep financial penalties.

Dodd described it as a matter of “put(ting) the consumer first” as well as leveling the playing field for businesses that advertise the true price upfront. The bill passed the state Assembly in September and was next headed to the governor’s desk for signage.

The proposed legislation was inspired by President Biden who, in his State of the Union speech last February, called out such junk fees and proposed federal agencies put a stop to them (within their regulatory authority, that is). It’s estimated that 85% of Americans have paid hidden fees totaling about $28 billion per year, according to Dodd’s office.

As AG Bonta put it in his statement of support: “The price consumers see should be the price consumers pay.”—Jason Walsh

Egregious junk fees

Here are a few of the more infamous hidden fees that consumers are often surprised by:

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