An artist rendering of Montgomery Village. [Image courtesy Montgomery Village]
Fresh cupcakes, designer sports apparel and artisan ice cream are coming to Santa Rosa.
Montgomery Village, the shopping center at 911 Village court in Santa Rosa, today announced a wave of new businesses set to open at The Village within the next year.
“With these new offerings, Montgomery Village continues to evolve as a dynamic gathering place, providing a diverse mix of experiences that cater to all ages and interests,” mall officials said Feb. 27 in a press release. Brands coming to Montgomery Village his year include Vuori, a premium performance apparel company inspired by the active California lifestyle, and Salt & Straw, the Portland-based ice cream brand that partners with local artisans to create unique flavors. Other businesses the Village will welcome are Fieldwork Brewing Company, Sweetgreen, a restaurant offering fresh salads, warm bowls and protein plates, and Sprinkles, known in the dessert industry for its innovative flavors and cupcake ATMs.
“We’re excited to bring a little extra sweetness to this wonderful community with our signature desserts,” Emily Wisecarver, Northern California director at Sprinkles, said in the release.
This slate of new businesses follows on the heels of several 2024 openings, including Bluemercury, Face Foundrie and Mendocino Farms.
Kris Miller, general manager at Montgomery Village, said the mall is excited to add new brands to the Village’s collection of long-time businesses. “As we continue to grow, we’re thrilled to introduce fresh concepts The Village has never had before, such as a brewery, ice creamery, and much more.”
Last year, Montgomery Village also made a number of property enhancements, including the opening of The Passage, a covered passageway that connects the property’s north and south ends, and the renovation of The Courtyard, a gathering space for shoppers.
For more information and updates about store openings, visit montgomeryvillageca.com.
