Mumm is still the word in Napa sparkling wine, as Pernod Ricard is reportedly selling the internationally known brand to Trinchero Family Wine & Spirits for an undisclosed sum.
The St. Helena-based wine brand includes such well-known labels as Ménage à Trois, Sutter Home and Hanson vodka in its portfolio.
Bob Torkelson, president of Trinchero, described the acquisition as a “strategic addition.”
“As one of California’s top sparkling brands with a loyal consumer base, we’re confident it will play an important role as we continue to drive sustained growth for Trinchero Family Wine & Spirits,” Trinchero said in an announcement of the sale, which is expected to be finalized in spring 2026.
Pernod Ricard said the move will allow the French company to concentrate more on its Champagne and spirits brands.
