November 2015 Numbers

Legal Marijuana Investment

A recent Morgan Stanley Investor Pulse Poll, conducted by GfK Public Affairs & Corporate Communications, surveyed 1,003 respondents across the United States regarding interest in investing in the marijuana industry. Results show that most investors wouldn’t.
 

Of the 300 San Francisco Bay Area high-net-worth investors polled, two in three (65%) replied they aren’t at all likely to invest in the marijuana industry where it’s legalized in the next 12 months; another one in five (20%) said they aren’t too likely. And 69% say they wouldn’t invest, even if marijuana were legalized in California.

Of those who said they would invest, those aged 65+ are the most likely to invest in marijuana if it were legalized in California, with 38% either strongly or somewhat agreeing to that premise, while 33% of 25- to 54-year-olds and 24% of 55- to 64-year-olds say the same thing. The youngest group (25- to 54-year-olds) is the most likely to invest in marijuana in the next 12 months, with 20% saying they’re very or somewhat likely to do so. Men are also more likely than women to invest in marijuana, with 29% saying they’re very or somewhat likely to invest in Marijuana in the next 12 months, compared to 21% of women. If it were legalized in California, 45% of men and 29% of women either strongly or somewhat agree they’d invest in it. 

California on Top

According to a recent report by American Express, California is home to more middle market firms (16,391), especially women- and multicultural-owned (1,230 and 1,288, respectively), than any other state. In the United States, there are 136,603 middle market firms, of which 8,219 are women-owned and 6,691 are multicultural-owned. This amounts to 8% women ownership in California (6% in the United States) and 8% multicultural-owned (5% in the United States). Middle market firms are described as businesses generating between $10 million and $1 billion in revenues.

Source: americanexpress.com

 

The State of Retail

TimeTrade recently conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors surrounding retail shopping in 2015. It reveals the physical retail store is still relevant because, more than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions. Some survey highlights reveal that:
 

• More than 70% of consumers would prefer to shop a brick and mortar Amazon store versus Amazon.com.

90% of consumers are more likely to buy when helped by a knowledgeable associate.

92% of responding millennials plan to shop in-store in 2015—as often or more than they did in 2014.

• Only 13% of respondents have made a purchase using a mobile device.

The Job Front

The Sonoma County Economic Development Board’s 2015 Workforce Development Survey included 162 respondents, representing a diverse range of industries, company size and years of operation. Here are the key findings:

• In the past 12 months, 87% reported hiring new employees.

· In the next year, the same number (87%) expect to hire new employees.

· Lack of qualified applicants (39%), affordability of Sonoma County for workers (37%) and increased labor costs (34%) were the largest workforce concerns.

· Craigslist (76%), word of mouth (65%) and internal referrals (54%) were the most utilized hiring resources.

· Employers are finding deficiencies in soft skills (63%), technical skills (56%) and job experience (52%) in prospective new hires from Sonoma County’s talent pool.

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