Columns · The Verbalizer: Control Your Story, Control Your Brand by Jenny Kaplan· May 23, 2023 12:41 am·I was recently dubbed “The Verbalizer” by a friend. At first, I wasn’t sure if it was a compliment or…
Columns · 2022 Trends: The Influencer by Jenny Kaplan· April 1, 2022 2:47 pm·A recent entrepreneur.com article explained that, “Marketing (in 2022) will be less about the product and more about the customer…the…
Columns · Charming an Audience. Know the Room. by Jenny Kaplan· May 18, 2021 12:38 pm·Deeply engaging your audience creates a sense of connection, community and communicates that you care about who you are speaking…
COVID-19 · Thriving in a Time of Uncertainty by Jenny Kaplan· August 18, 2020 7:31 pm·There is a clear silver lining in our current crisis, and it is the opportunity for small businesses to forge…
Monthly · Longing To Win Over Google_Stay Transparent by Jenny Kaplan· March 4, 2019 12:00 am·When Dale Carnegie wrote the award-winning book, How to Win Friends and Influence People, in 1936, he was not writing for…
Monthly · What Works Five Superpowers of Your Press Release by Jenny Kaplan· February 27, 2015 12:00 am·Sending out a press release every 45 days is a must-do, total game changer and promotes your business in a…
Monthly · vInbound and Outbound Marketing Making the Connect by Jenny Kaplan· February 27, 2012 12:00 am·Running a business is not for the meek. If anyone tells you being an entrepreneur, small business owner or even…