Our Team

NorthBay biz is a monthly magazine, covering Sonoma, Napa and Marin counties in Northern California. Telling the stories behind the news for more than 45 years. NorthBay biz covers a range of topics, including business, politics, food, wine and lifestyle in the North Bay.


Jason Walsh

Jason Walsh is editor in chief of NorthBay biz. A North Bay native, Jason started out as a reporter for the Marin Independent Journal before moving on to serve as editor of the Pacific Sun alt weekly and editor and associate publisher of the Press Democrat’s Sonoma division, the Index-Tribune and sonomanews.com. He lives with his family in Novato, where they spend their free time exploring all corners of Sonoma, Marin and Napa counties.


Phone:707-284-9134 Ext. 178

Design Director

Anne Schenk

Anne Schenk is the design director at NorthBay biz magazine, building and designing the magazine and creating eye-catching advertisement designs, as well as many other functions to ensure the production department rolls along smoothly. She began working at the magazine in 2003, and is well versed in the vital operations of a business magazine. 

Born and raised in Santa Rosa, she’s a genuine California girl, enjoying a passion in cycling, water sports, hiking and other activities, just as long as it’s outdoors. Gardening, art and enjoying her pets are her other interests. She also loves spending time with her three grandkids.

Marketing Consultant

Lori Rooney

Lori Rooney is a marketing consultant with NorthBay biz, representing the magazine for more than a decade. A San Francisco native, Lori is well-known for her dedication to her clients and her ability to design successful advertising campaigns for any industry. What’s more, she’s committed to helping businesses get the most from their advertising budget—even if that means directing them to other outlets better suited to their needs.

Alongside her is Louee, a miniature bichon rescue who accompanies her at work every day, often roaming the office. She is vivacious, helpful, optimistic and a tireless promoter of Rohnert Park Chamber of Commerce, where she serves on the board. She’s also a Certified Tourism Ambassador for both Sonoma County and San Francisco. When Lori is out of the office, her passion is dancing and local music.

Office:707 636 1056

Cell:707 548 8216

Associate Editor

Rosie Padilla

Rosie Padilla is the associate editor for NorthBay biz. Her duties include writing, editing and social media management. Rosie was born in Daly City but eventually moved to LA county when she was five years old. However, her love of Northern California brought her back here for college where she graduated from Sonoma State in 2023 with a BA in communications and a minor in women and gender studies. Her passion for journalism started at SSU when she joined the school newspaper as a writer and eventually became the editor-in-chief of the STAR. When she is not chasing a story, Rosie enjoys watching and analyzing different films, listening to music and reading her favorite horror books.


Duncan Garrett

Duncan Garrett has been capturing images for NorthBay biz magazine since 1987, working with the NBB team to provide the perfect photo for each project. He earned his Bachelor of Arts in photography at The London College of Printing in Great Britain and is an artist who thrives on variety and challenges.

Duncan notices the small details and is always open to new experiences. Most importantly, he understands the potential an image has to evoke a feeling and tell a story. In addition to his work at NorthBay biz, his other clients include numerous local businesses, including Hansel Motors, Seghesio Winery, American River Bank, Kaiser Hospital, Russian River Brewing, Moss Adams and more.

Vice President, Sales/Business Development

Kevin Wodlinger

Kevin Wodlinger is vice president of sales at Amaturo Sonoma Media Group and is also responsible for business development at NorthBay biz magazine. His passion for sales began early in life. Schlepping Burpee seeds in his Davenport, Iowa, neighborhood and writing his subscription-only newsletter provided enough income for his baseball card and comic book collection (the content wasn’t great, but the neighbors were generous.) At age 12, his interest in media expanded when his dad built WZZM TV in Grand Rapids, and he’s been in the broadcast business ever since.

In 2013, Kevin became local sales manager and later vice president of sales at Amaturo Sonoma Media Group. Kevin and his wife, Jennifer, love their life in Sonoma County and continue to spoil and indulge their 3-year-old Labradoodle, Ella.

Tel:707 543 0117

President, Amaturo Sonoma Media Group

Michael O’Shea

Michael O’Shea is co-founder and president of Amaturo Sonoma Media Group, headquartered in Santa Rosa, and owner-operator of NorthBay biz magazine, as well as five radio stations serving the North Bay region.

In addition to his oversight of NorthBay biz, Michael has had a notable career in the broadcasting business. He is a member of the Texas Radio Hall of Fame, a winner of the Puget Sound Radio Broadcasters Lifetime Achievement Award, and led KSRO Radio’s double Marconi Award-winning coverage of the North Bay wildfires in 2017. He is a licensed private pilot and volunteer docent at the Robert Ferguson Observatory.

Tel:707 543 0143

Lawrence Amaturo

Lawrence Amaturo


Lawrence Amaturo is the publisher of NorthBay biz magazine. He acquired the publication in 2017, folding it into his company Amaturo Sonoma Group LLC, which he founded in 2013. In addition to the magazine, Amaturo Sonoma Media Group LLC. ASMG owns and operates nine local radio stations, including KZST, KSRO,  Froggy 92.9, 97.7 The River, Hot 101.7, 102.7 The Wolf, Oldies 107.9, Country Legends 99.1 The Bull, and 93.7 Jazzy.  As well as Waterdrop Digital, a digital solutions operation. All twelve media units operate at 3392 Mendocino Ave, Santa Rosa, CA.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC, and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, and traveling with their teenage daughters.