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Our Team

NorthBay biz is a monthly magazine, covering Sonoma, Napa and Marin counties in Northern California. Telling the stories behind the news for more than 45 years. NorthBay biz covers a range of topics, including business, politics, food, wine and lifestyle in the North Bay.

Lawrence Amaturo

Lawrence Amaturo

Publisher

Lawrence Amaturo is the publisher of NorthBay biz magazine. He acquired the publication in 2017, folding it into his company Amaturo Sonoma Group LLC, which he founded in 2013. In addition to the magazine, Amaturo Sonoma Media Group LLC. ASMG owns and operates nine local radio stations, including KZST, KSRO,  Froggy 92.9, 97.7 The River, Hot 101.7, 102.7 The Wolf, Oldies 107.9, Country Legends 99.1 The Bull, and 93.7 Jazzy.  As well as Waterdrop Digital, a digital solutions operation. All twelve media units operate at 3392 Mendocino Ave, Santa Rosa, CA.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC, and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, and traveling with their teenage daughters.

Design Director

Anne Schenk

Anne Schenk is the design director at NorthBay biz magazine, building and designing the magazine and creating eye-catching advertisement designs, as well as many other functions to ensure the production department rolls along smoothly. She began working at the magazine in 2003, and is well versed in the vital operations of a business magazine. 

Born and raised in Santa Rosa, she’s a genuine California girl, enjoying a passion in cycling, water sports, hiking and other activities, just as long as it’s outdoors. Gardening, art and enjoying her pets are her other interests. She also loves spending time with her three grandkids.

Marketing Consultant

Lori Rooney

Lori Rooney is a marketing consultant with NorthBay biz, representing the magazine for more than a decade. A San Francisco native, Lori is well-known for her dedication to her clients and her ability to design successful advertising campaigns for any industry. What’s more, she’s committed to helping businesses get the most from their advertising budget—even if that means directing them to other outlets better suited to their needs.

Alongside her is Louee, a miniature bichon rescue who accompanies her at work every day, often roaming the office. She is vivacious, helpful, optimistic and a tireless promoter of Rohnert Park Chamber of Commerce, where she serves on the board. She’s also a Certified Tourism Ambassador for both Sonoma County and San Francisco. When Lori is out of the office, her passion is dancing and local music.

Office:707 284 9131

Cell:707 548 8216

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