Our Team

NorthBay biz is a monthly magazine, covering Sonoma, Napa and Marin counties in Northern California. Telling the stories behind the news for more than 45 years. NorthBay biz covers a range of topics, including business, politics, food, wine and lifestyle in the North Bay.

Sales Manager

Blake Bascherini

Blake Bascherini is the sales manager of NorthBay biz magazine. In addition to coordinating advertising for the magazine, Blake works with key clients for Amaturo Sonoma Media Group’s Waterdrop Digital advertising service.

Born and raised in Sonoma County, Blake attended Cardinal Newman High School and then the Santa Rosa Junior College before earning his degree at Mississippi Valley State, while playing football for the university as an offensive lineman. He has worked in marketing for 14 years and began working in publishing in 2013. Blake and his wife, Vanessa, have two young children, Landen and Leila.

Tel:707 543 0166

Editor-in-Chief

Karen Hart

Karen Hart is the editor of NorthBay biz magazine, keeping her finger on the pulse of the North Bay, directing content and leading day-to-day operations of the editorial team. An award-winning writer, Karen brings more than 30 years of experience to the position. She is a member of the California Writers Club, and serves on the Journalism Advisory Council at Santa Rosa Junior College. She moved to Sonoma County in 2000, and she’s here to stay.

Web Editor

Michael Aviña

Design Director

David Brawley

David Brawley spearheads the design and production of each monthly issue of NorthBay biz, as well as bonus issues. He also handles many of the marketing materials and some advertising.

Previously working at The Press Democrat for 15 years as a designer, David joined NorthBay biz in 2008 and has enjoyed designing the pages of the magazine each month for nearly 12 years. In his spare time, he is an illustrator, with some of his work on display at local establishments. He has two grown daughters who both live and work in Sonoma County.

Senior Graphic Designer

Anne Schenk

Anne Schenk is the senior graphic designer at NorthBay biz magazine, creating eye-catching advertisement designs, as well as many other functions to ensure the production department rolls along smoothly. She began working at the magazine in 2003, and is well versed in the vital operations of a business magazine. 

Born and raised in Santa Rosa, she’s a genuine California girl, enjoying a passion in cycling, water sports, hiking and other activities, just as long as it’s outdoors. Gardening, art and enjoying her pets are her other interests. She also loves spending time with her three grandkids.

Marketing Consultant

Lori Rooney

Lori Rooney is a marketing consultant with NorthBay biz, representing the magazine for more than a decade. A San Francisco native, Lori is well-known for her dedication to her clients and her ability to design successful advertising campaigns for any industry. What’s more, she’s committed to helping businesses get the most from their advertising budget—even if that means directing them to other outlets better suited to their needs.

Alongside her is Louee, a miniature bichon rescue who accompanies her at work every day, often roaming the office. She is vivacious, helpful, optimistic and a tireless promoter of Rohnert Park Chamber of Commerce, where she serves on the board. She’s also a Certified Tourism Ambassador for both Sonoma County and San Francisco. When Lori is out of the office, her passion is dancing and local music.

Office:707 636 1056

Cell:707 548 8216

Associate Editor

Summer Young

Summer is the associate editor of NorthBay biz, assisting with day-to-day operations of the editorial team and writing and editing stories for the publication. Originally from the East Bay, Summer moved to the area in 2018 to attend Sonoma State University, where she graduated with a BA in English. When she is not working, she can be found drinking coffee and exploring new places with her husband, John.

Photographer

Duncan Garrett

Duncan Garrett has been capturing images for NorthBay biz magazine since 1987, working with the NBB team to provide the perfect photo for each project. He earned his Bachelor of Arts in photography at The London College of Printing in Great Britain and is an artist who thrives on variety and challenges.

Duncan notices the small details and is always open to new experiences. Most importantly, he understands the potential an image has to evoke a feeling and tell a story. In addition to his work at NorthBay biz, his other clients include numerous local businesses, including Hansel Motors, Seghesio Winery, American River Bank, Kaiser Hospital, Russian River Brewing, Moss Adams and more.

Vice President, Sales/Business Development

Kevin Wodlinger

Kevin Wodlinger is vice president of sales at Amaturo Sonoma Media Group and is also responsible for business development at NorthBay biz magazine. His passion for sales began early in life. Schlepping Burpee seeds in his Davenport, Iowa, neighborhood and writing his subscription-only newsletter provided enough income for his baseball card and comic book collection (the content wasn’t great, but the neighbors were generous.) At age 12, his interest in media expanded when his dad built WZZM TV in Grand Rapids, and he’s been in the broadcast business ever since.

In 2013, Kevin became local sales manager and later vice president of sales at Amaturo Sonoma Media Group. Kevin and his wife, Jennifer, love their life in Sonoma County and continue to spoil and indulge their 3-year-old Labradoodle, Ella.

Tel:707 543 0117

President, Amaturo Sonoma Media Group

Michael O’Shea

Michael O’Shea is co-founder and president of Amaturo Sonoma Media Group, headquartered in Santa Rosa, and owner-operator of NorthBay biz magazine, as well as five radio stations serving the North Bay region.

In addition to his oversight of NorthBay biz, Michael has had a notable career in the broadcasting business. He is a member of the Texas Radio Hall of Fame, a winner of the Puget Sound Radio Broadcasters Lifetime Achievement Award, and led KSRO Radio’s double Marconi Award-winning coverage of the North Bay wildfires in 2017. He is a licensed private pilot and volunteer docent at the Robert Ferguson Observatory.

Tel:707 543 0143

Lawrence Amaturo

Lawrence Amaturo

Publisher

Lawrence Amaturo is the publisher of NorthBay biz magazine. He acquired the publication in 2017, folding it into his company Amaturo Sonoma Group LLC, which he founded in 2013. In addition to the magazine, ASMG is owner/operator of Waterdrop Digital Media and five radio stations serving the North Bay region: News/Talk KSRO, Country Froggy 92.9, Classic Rock 97.7 The River, Top 40 Hot 101.7, and Classic Hits K-Hits 104.9.

Lawrence and his wife, Susan, a local physician, are active in several philanthropic endeavors, including United Way, Catholic Charities, Luther Burbank Center and the Schulz Foundation. They enjoy golfing, skiing and traveling with their teenage daughters.

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