The team at George Petersen Insurance, which has been recognized as best in its field for 11 years straight.
George Peterson Insurance has once again swept the competition as a top insurance broker agency in the area, continuing its winning streak that began over a decade ago.
Founded in 1935, George Petersen Insurance Agency was established in Eureka as the North Coast began to emerge as a major wood-products hub, offering insurance to merchants and other companies in local timber-connected industries. Since then, it has expanded its service portfolio of insurance protection programs to cater to all of its clients’ needs, serving the region with multiple insurance protection programs and growing by 12 additional agencies.
Robb Daer joined the Santa Rosa-based company as a shareholder in 2002, and was named chief operating officer in 2018. Over his years at the agency, he has experiences many shifts, including devastating community events that greatly impacted the insurance industry.
“Our business has been very challenging the past four years because of the wildfires,” says Daer. “Insurance companies are canceling policies or raising rates and our team has had to work really hard to find alternatives for our clients.”
George Petersen offers clients three categories of insurance options: personal insurance, comprehensive employee benefits services and business insurance. Agents strive to build lasting relationships with customers to help them make their major life decisions. Because of this commitment to their client’s success, they have a 95% client retention rate¬–¬¬one of the highest in the industry.
Since last year’s win, Daer feels that the most significant change within the company is related to business world opening back up. “We have always been active in the community and enjoy meeting face to face with our clients,” says Daer. “The ability to do this has been good for our clients and our team. We have also been able to do all office lunches and gatherings again. It feels good to have things getting a little more normal.”
This close-knit company culture sets George Petersen Insurance apart from competitors. “Our employees are hardworking, they want to do a good job for the agency, our clients and their coworkers,” he says. “Everyone cares about each other and are always willing to help each other out. We spend a lot of time at work so it is really important that we enjoy the people we work with.”
George Petersen Insurance Agency was first recognized as the North Bay’s best insurance agency by NorthBay biz readers in 2007 and, since 2012, hasn’t let go of the title—and if there’s one thing clients look for an insurance agency, it’s THAT type of consistency.
