Ayesha Curry Wine Brand Acquired by Constellation

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Ayesha Curry, here tasting wine at an event with Bay Area rapper E40.
napaca-usa5-26-17ayeshacurryande-40akaearlstevens

Ayesha Curry, here tasting wine at an event with Bay Area rapper E40.

Domaine Curry, the luxury wine brand cofounded by Ayesha Curry and Sydel Curry-Lee in Napa Valley, was acquired this week by Constellation Brands.

The acquisition of the brand from Coup De Foudre Napa Valley is part of Constellation’s effort to build a higher-end wine and spirits portfolio, the company said in an announcement of the deal.

Domaine Curry will join Constellation’s Prisoner Wine Company house of brands—as part of its ASPIRA Fine Wine & Craft Spirits portfolio—which touts a commitment to investing in female and minority entrepreneurs within the beverage alcohol industry.

Bukky Ekundayo, VP/GM of the Prisoner Wine Company, said the move builds on their history of expanding “with inclusive and progressive brands, wines and values.”

“The acquisition of Domaine Curry, a female- and Black-founded wine brand with a successful track record for entrepreneurship, storytelling and community, provides an opportunity for us to partner with Ayesha and Sydel to build a uniquely positioned luxury wine and culturally relevant lifestyle brand,” said Bukky Ekundayo. Curry and Curry-Lee are spouse and sister of Golden State Warriors all-star point guard Steph Curry, respectively.

Curry and Curry-Lee launched their small-lot Napa Valley winery nearly a decade ago. Their first release was the 2015 Femme 31 Cabernet Sauvignon, which they spent two years developing with winemaker Kent Jarman. “Femme 31” is a biblical reference to Proverbs 31, “a proverb of great meaning to the women in the Curry family, acknowledging them as virtuous, loyal, independent and strong,” continued the announcement.

Curry and Curry-Lee said in a joint statement that it was exciting to partner with a company that “shares our values and aspirations.”

“Food and wine have always been an integral part of our lives, and it has been a thrilling experience introducing our Domaine Curry portfolio to the world,” they added.

Constellation owns some of the most recognizable beer, wine and spirits brands in the industry—including Corona Extra, Modelo Especial, Pacifico, Robert Mondavi Winery, Casa Noble Tequila and High West Whiskey, among others. Learn more at cbrands.com.

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