“Our strong relationships with our clients and carriers, and having been able to earn their confidence and trust, make up the foundation for the growth and success that we have experienced and continue to see.”—Rob Daer, evp, chief administrative officer
Every year, as these awards are voted on and designated by our supremely capable NorthBay biz readers, George Petersen Insurance Agency seems to always find itself receiving the award for Best Insurance Brokerage in the North Bay. So once again, congratulations to George Petersen Insurance!
Robb Daer joined George Peterson Insurance Agency 24 years ago. Over the years, Robb has not only achieved the position of partner, executive vice president, and chief administrative officer, but he has also cemented the role as George Petersen Insurance Agency’s designated “Best Of” interviewee when the call comes from NorthBay biz. “It is a big honor for us every time we are recognized as the Best Insurance Brokerage in the North Bay. The fact that we take the award again this year, only reassures that everyone’s hard work and dedication to our clients—and each other—is paying off,” says Daer. “Our mission is to provide the broadest coverage at a fair and reasonable price, and to be honest and forthright with our clients and companies. Our strong relationships with our clients and carriers, and having been able to earn their confidence and trust, make up the foundation for the growth and success that we have experienced and continue to see.” As a matter of fact, George Petersen Insurance Agency’s client retention rate is consistently more than 95 percent, which is amongst the highest in the industry.
George Petersen Insurance Agency is an independently owned full service insurance agency offering products to commercial, personal, and employee benefits clients in Northern California. While serving a wide range of lines of business, most of the concentration is on construction, manufacturing, agriculture, and health care. The firm was founded in 1935, and while the George Petersen Insurance Agency’s headquarters are located in Eureka, 100 of the 182 total employees can be found here in the North Bay. According to Daer, there is value in being independently owned and making the ownership structure into a competitive advantage, “We’re reporting to our clients, not to an insurance company. We have the freedom to assess and select the best carrier for our clients based on their particular insurance needs,” he says. “We represent a carefully selected group of financially strong, reputable insurance companies, which allows us to offer the best coverage at the most competitive price. And when our clients suffer a loss, we work closely with them to ensure that they receive fair and timely payment and service. The relationships that we have cultivated over time with our clients as well as with our carriers enables us to provide the absolutely best service to our clients.”
As George Petersen continues to walk away with the Best Insurance Agency award year after year, it becomes abundantly clear that the company truly attributes their success to its ability to maintain great relationships, mutually fruitful for their clients on one side, and their carriers on the other. Relationships don’t just happen; they are the result of hard work and cultivation. And who are the cultivators of these relationships? The ones doing all the tilling and ground work, being proactive for their clients, going the extra step, and being relentless in their approach are George Petersen Insurance Agency’s employees. Daer wraps it up very succinctly, “We must not lose track of our strongest asset––our employees. We treat our employees like family because, well, we are family.”
