I was recently dubbed “The Verbalizer” by a friend. At first, I wasn’t sure if it was a compliment or not, but now after much reflection, I realize it is—and I’m considering having a red cape made with a big V on the back, because that’s exactly what you need to be to effectively communicate your brand identity. You must be hyper focused on communication.
Own your narrative
Every business has a story that makes it unique. When you strategically put out your own material, you can control the discussion about you. The first step is to know your brand.
What do you stand for?
What do you want the public to think—and say—about you?
What exactly makes you different from all your competitors?
Taking the time to define this is a crucial exercise. Understanding these basics about your business—and being able to convey the information in a succinct and memorable way—will attract customers that want what you have to offer. The purpose of PR is to master your market through exposure. Once you’ve honed your message, make sure you use it often, brand everything, make sure your employees are telling the same story, and make sure the public knows your story well.
Earning trust
Positioning yourself as an expert is one of the best ways to validate your work and attract public interest. Use your story to talk about your successes. Tell the story of what you know, what you can achieve and how you help your clients and address their pain points (challenges, unknown factors, and end goals) in your messaging, explaining how you can solve these issues for them. This will compel them to look to you for solutions.
The strategy
It’s never been easier to show your customers exactly who you are and what you stand for. Powerful social media platforms, traditional press outlets and other media are multiple ways you can connect with customers. Choosing the right messenger(s) for your message and deciding exactly what you will say is important. It’s vital to find the right types of outlets and platforms to contribute to. Not all business and industries fit each, so ask yourself:
“Where does your audience ‘live’? What do they read, watch, listen to, like and follow?”
Now you can think about what will immediately draw your intended audience to you—use your narrative to capture their attention and create concepts and stories that the audience will remember.
The current landscape is crowded with businesses offering services just like yours, but your unique message will differentiate you. This will be your very own “Verbalizer Superpower” and how you will capture the public’s interest and support.
Contributing to the conversation
Further your position and the perception of your business as a leader in its field by writing articles, participating in interviews, podcasts, webinars and social media across all media outlets. Use press releases, media alerts and media invites to reach out and get in front of reporters, editors and producers in your industry. Even if they don’t initially respond, it’s about getting on their radar, so your name and work becomes familiar to them, and so they understand who you are.
Brand everything
Don’t let any content go out without your brand clearly on it (including ways to contact you, website address, taglines and social media links). This includes social media posts, email signatures, merchandise, documents, community involvement and all other messaging. You may feel somehow shy about this tactic, think it’s too boastful? You want to stay humble or under the radar? I understand how that can be, yet I must say an emphatic—please no! Clients have come to regret not putting their name on everything they send out. On one such occasion a client felt like it was too showy or arrogant to brand a specific piece of content…and then the post went viral. Going viral is a dream come true for a business, but since the content didn’t have their name or information attached to it, they've regretted it ever since. The lesson here is to tell your story, branded every time. (And don’t forget to hashtag your brand on social too: I use #prneversleeps, #getnoticed, #verbalizer!)
Controlling your narrative is a conscious choice. So, the next time someone calls you an over-communicator, proudly take it as a compliment and don’t be shy about shouting your message out from the rooftops. Because if not you, then who?
209 thoughts on “The Verbalizer: Control Your Story, Control Your Brand”
I do agree with all of the ideas you’ve presented in your post. They’re really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a bit from next time? Thanks for the post.
What i don’t understood is in truth how you’re not really much more well-favored than you might be right now. You’re very intelligent. You realize therefore significantly in relation to this topic, produced me for my part believe it from so many varied angles. Its like women and men aren’t fascinated unless it is something to do with Girl gaga! Your own stuffs great. Always handle it up!
You really make it appear really easy together with your presentation however I in finding this topic to be actually something which I think I might by no means understand. It seems too complex and very extensive for me. I am having a look ahead to your subsequent submit, I¦ll try to get the grasp of it!
Thank you for another fantastic post. Where else could anyone get that kind of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such info.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
There’s noticeably a bundle to know about this. I assume you made certain nice factors in features also.
I’m not sure where you are getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent information I was looking for this information for my mission.
Very interesting topic, thankyou for putting up.
I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again
What’s Happening i’m new to this, I stumbled upon this I have found It positively helpful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Great job.
Hey, you used to write magnificent, but the last several posts have been kinda boring?K I miss your tremendous writings. Past few posts are just a bit out of track! come on!
I really like forgathering utile info, this post has got me even more info! .
I do agree with all of the ideas you’ve introduced in your post. They’re very convincing and will definitely work. Nonetheless, the posts are too short for starters. May just you please prolong them a little from next time? Thanks for the post.
You really make it appear so easy together with your presentation however I to find this topic to be really one thing that I think I might by no means understand. It seems too complicated and extremely vast for me. I’m taking a look forward for your next submit, I?¦ll attempt to get the hang of it!
I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again
What i do not understood is in fact how you are now not actually much more neatly-preferred than you might be now. You are so intelligent. You already know therefore significantly on the subject of this matter, made me for my part believe it from a lot of numerous angles. Its like women and men are not fascinated except it is one thing to do with Lady gaga! Your own stuffs nice. Always maintain it up!
Keep working ,splendid job!
Heya i am for the first time here. I came across this board and I to find It truly useful & it helped me out a lot. I hope to provide one thing again and aid others such as you aided me.
Throughout this great design of things you actually receive an A+ just for effort. Where exactly you actually misplaced everybody ended up being on all the details. You know, it is said, details make or break the argument.. And it couldn’t be much more accurate at this point. Having said that, let me reveal to you what exactly did deliver the results. The writing is certainly pretty engaging which is most likely the reason why I am making the effort in order to opine. I do not make it a regular habit of doing that. Secondly, although I can certainly see a leaps in reasoning you come up with, I am definitely not sure of how you appear to unite your details which in turn help to make the actual final result. For right now I will subscribe to your issue however wish in the future you actually connect the facts much better.
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
It¦s really a great and useful piece of information. I am satisfied that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.
Would you be excited by exchanging links?
Keep functioning ,remarkable job!
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
¿Obtener una tarjeta en solo minutos? ¡Sí! Solicita una tarjeta virtual Crypterium y experimenta la emisión de tarjetas más rápida. Recárgala directamente desde tu billetera, conéctala a Apple Pay y prepárate para pagar en cualquier lugar, en cualquier momento.
Outstanding post however I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Appreciate it!
I am continuously browsing online for tips that can facilitate me. Thanks!
Whats Going down i am new to this, I stumbled upon this I’ve discovered It positively helpful and it has aided me out loads. I’m hoping to contribute & assist other customers like its aided me. Good job.
Whats Happening i am new to this, I stumbled upon this I’ve found It absolutely helpful and it has aided me out loads. I’m hoping to give a contribution & help other users like its helped me. Great job.
Hi just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.
Thanks for the good writeup. It in fact used to be a enjoyment account it. Glance complex to more added agreeable from you! By the way, how could we be in contact?
Well I truly liked studying it. This post provided by you is very helpful for accurate planning.
Very efficiently written story. It will be helpful to anyone who usess it, as well as yours truly :). Keep doing what you are doing – for sure i will check out more posts.
I really like your writing style, good information, appreciate it for posting :D. "All words are pegs to hang ideas on." by Henry Ward Beecher.
It?¦s actually a nice and useful piece of info. I?¦m glad that you simply shared this helpful information with us. Please stay us informed like this. Thanks for sharing.
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
Very interesting points you have mentioned, regards for putting up. "The only thing worse than a man you can’t control is a man you can." by Margo Kaufman.
There may be noticeably a bundle to find out about this. I assume you made sure good factors in options also.
A person essentially help to make severely posts I might state. That is the very first time I frequented your web page and up to now? I surprised with the research you made to make this particular submit extraordinary. Wonderful job!
excellent post, very informative. I wonder why the other experts of this sector don’t notice this. You should continue your writing. I’m confident, you’ve a huge readers’ base already!
excellent points altogether, you simply won a brand new reader. What would you recommend about your submit that you just made some days in the past? Any certain?
I truly value your piece of work, Great post.
It’s actually a great and useful piece of information. I’m happy that you shared this helpful info with us. Please stay us informed like this. Thanks for sharing.
You can certainly see your expertise within the paintings you write. The arena hopes for even more passionate writers like you who aren’t afraid to mention how they believe. Always follow your heart. "If the grass is greener in the other fellow’s yard – let him worry about cutting it." by Fred Allen.
Can I just say what a aid to find someone who truly knows what theyre speaking about on the internet. You definitely know how one can bring a problem to gentle and make it important. More people need to learn this and perceive this aspect of the story. I cant imagine youre no more in style because you undoubtedly have the gift.
Regards for all your efforts that you have put in this. very interesting information.
Very interesting points you have observed, thankyou for posting.
You are my inhalation, I possess few web logs and very sporadically run out from to brand.
What i don’t realize is in reality how you are now not really much more well-preferred than you might be now. You are so intelligent. You recognize thus considerably in the case of this subject, made me in my view imagine it from so many numerous angles. Its like men and women are not fascinated until it?¦s one thing to accomplish with Girl gaga! Your own stuffs great. Always care for it up!
It’s actually a great and useful piece of info. I’m glad that you simply shared this useful information with us. Please stay us up to date like this. Thanks for sharing.