Brent Farris is retiring after 38 years at KZST. Debbie Abrams, right, will take the reins of the morning show.
Brent Farris, the longtime on-air personality at KZST radio in Santa Rosa, is hanging up his microphone.
Farris announced his retirement Monday during his 5:30 to 10 a.m. broadcast with co-host Debbie Abrams. His last show will be Friday, Sept. 22, bringing an end to a 47-year radio career—38 of that with KZST.
“I’m retiring,” Farris said on air Monday. “I’m giving up the ghost.”
Farris got his start on the North Bay media landscape as a photographer for the Marin Independent Journal. He discovered a love for radio in college and began his career working at stations in San Rafael and Chico.
Abrams described Farris as “the voice of Sonoma County,” an inductee in the Bay Area Radio Hall of Fame, and “obviously as old as dirt.”
Beginning Monday, Sept. 25, Abrams will take over as host of the KZST morning show. Until then, “it’s the Brent Farris tribute week” declared Abrams.
KZST is owned by Amaturo Sonoma Media Group, which also publishes NorthBay biz.
Check out the full KZST lineup at kzst.com.
