Best Company To Do Business With In Napa County: WineGlass Marketing

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Last year was challenging to everyone, and for the WineGlass Marketing group, it meant being even more flexible–and confident–than usual.

“The purpose of Wineglass Marketing is simply to help wineries use technology to sell wine,” says owner Susan DeMatei. This can mean helping a website work more efficiently, a tasting room get noticed on Google, engaging an email list, or using the power of social media to drive awareness. It can also be database and system work.

“Yes, it can be simple,” says DeMatei. What may seem like small tasks can actually make huge differences. “I spent the weekend helping a client downsize their sales sheets because they were sending these massive PDFs out and couldn’t understand why the distributor couldn’t use them.” While a simple thing for WineGlass Marketing to solve, there just may not be enough time or bandwidth to learn certain technology for people working in wineries or out in the field.

For instance, she saw a need to make bookkeeping easier. “None of the eCommerce tools wineries are using were connected to QuickBooks,” she says. “So we built a QuickBooks integration and now they can upload all their sales to QuickBooks. Is that a marketing thing? Not really. But it definitely falls under our mission statement, which is to help wineries use technology so they can be more efficient with wine sales.

Susan DeMatei, owner

Helping people with technology usually means accepting people are busy and don’t have time to deal with computers. Slow adoption of technology can be frustrating for some. DeMatei, who has 13 years of experience in Silicon Valley, understands but gets upset when people criticize wineries for not being “innovative”. “What I tell my team is that you can’t get frustrated at a client for not getting back to you on an approval or failing to review your spreadsheet, or whatever – because, first of all, they’re never at their desks on a computer. They’re walking the vineyards, they’re on the crush pad, they’re bottling wine,” says DeMatei. “Or, they’ve got a rattle snake curled up behind their cash register, the bathroom is plugged up, they’ve got a bus that just showed up without an appointment, they’re running out of Sauvignon Blanc, and someone forgot to get the cooler guy to look at the broken refrigerator. That’s their day. So, don’t be upset they didn’t look at your email calendar or have the software on their phone to downsize a PDF.”

Last year was challenging to everyone, and for the WineGlass Marketing group, it meant being even more flexible–and confident–than usual. “‘Pivot’ was the number one word last year. Clients were scared,” she says. “When they call their marketing agency, they don’t want to hear, ‘Um, I don’t know if that’s going to work…’ They want to hear, ‘Absolutely! We’re on it!’ ”

Finally, on the mission itself, one question: Does technology create distance between clients and their customers? “It’s actually the reverse,” says DeMatei. “You’re taking the dumb repetitive stuff away so the winery staff can spend time really connecting with customers, pouring that glass of wine. And putting thought into better content for the marketing emails or social media. If you’re allowed to focus, your touch points with your customers are more thoughtful and human error is reduced because you have more time.” And a better experience for all is rewarding for her and her clients. “We have a lot of fun.”

wineglassmarketing.com

 

Photos courtesy of WineGlass Marketing

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